Bachelorstudium

Dauer: 6 Semester

ECTS-Punkte: 180

Akademischer Grad: Bachelor of Arts (BA)

Voraussetzungen

•  Allgemeine Universitätsreife
•  Englischkenntnisse B2

Highlights

• International study programme
• Taught entirely in English
• Excellent teaching in small study groups
• Choice of different specialisations • In-depth training in (digital) methods
• Access to a wide range of Master’s programmes.

If you want to convey powerful messages, call people to action, and promote products, you need digital media. In the English-language Bachelor’s degree programme in Digital Media, Culture, and Communication (DMC2), you will discover the mechanisms behind platforms such as Instagram, TikTok, and YouTube and understand how digital communication and networks permeate our lives. Here you will gain the scientific and theoretical basis for analysing and interpreting the digital world and its data streams.

Together, we will investigate how key topics such as sustainability can lead to success in the competition for attention. You will learn how companies and NGOs can leverage the advantages of digital media using strategic communication: by spreading content virally and using networks to amplify their messages.

Aufbau

The MAJOR (120 ECTS credits) introduces you to many of the most important topics in digital media and communication – from scientific methods and their applications to topics such as datafication, sustainability communication, online activism, and artificial intelligence.

The MINORS (60 ECTS credits in total) allow you to define your preferred specialisation. This gives you access to a wide range of Master’s programmes once you have completed your Bachelor’s degree.

Berufsperspektiven

Upon graduation, you will be equipped with the skills and knowledge to stay at the fore-front of the rapidly evolving digital landscape, enabling you to tackle the most pressing issues and challenges shaping today‘s society. After completing this degree, you have manifold career options: in journalism with a focus on digital media formats, in corporate communications, in (social media) marketing and advertising, in polling and opinion research. As a digital data specialist, there is strong demand for your skills and expertise in many different fields. Your career can take you anywhere in the world thanks to the programme‘s international focus and its emphasis on professional relevance.